How an Affiliate Marketing website on-boarded 200 customers on its platform with the capabilities of The Testament®
An Affiliate marketing website on-boards 200 customers of Prime Commercial Areas on its web platform, with the help of The Testament®
Challenge
Affiliate marketing is an arrangement between two parties where the seller provides part of the sale generated to a referee website as commission for traffic generated from the referee website. The client in context is one such website, operating out of Gurugram. As a newly launched website it did not have a large customer base and required expansion. The Testament® decided to take up the project for the client, and organise an on-ground customer acquisition drive in and around Delhi NCR.
Solution
The Testament® deployed 4 Facilitators to work for 10 Days across three commercial areas of Delhi NCR: Gurugram, Pitampura and NSP. The target group was individuals visiting food establishments.
The facilitators were trained regarding the precise value proposition of the website on The Testament’s gamified technology platform ENGAME®. With training done, the facilitators were activated on-ground to acquire customers.
On-boarding the customers followed the below steps:
Application download by the customer
User registration on the platform
Click selfie on the app
Upload bill and selfie on the platform
Claim cashback
Results
200 customers acquired 10 days
Increase in market share
Insights into target group
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